Our Story
Our Story
The Beginning: Paris, 2019
A problem that refused to stay silent.
Pierre sat in a library between finance lectures, rubbing his aching feet under the desk. New loafers. Third pair that year. Same torture.
"There has to be a better way," he muttered, not knowing those words would spark a four-year obsession.
2019-2020: The Search Across Continents
Shanghai. New York. London. Paris.
Every internship. Every new city. Every professional setting brought the same impossible choice: look sharp or feel comfortable.
Pierre tested everything:
-
£500 Italian designer loafers (elegant but excruciating)
-
£300 "comfort" brands (soft but unprofessional)
-
£80 high-street options (neither elegant nor durable)
The verdict: The perfect loafer—day-one comfort, timeless elegance, honest pricing—didn't exist.
Late 2020, over coffee with his co-founder, they made a decision that would change everything:
"If it doesn't exist, we'll create it."
2021: Birth of Pierre Cabot
January 2021: The company officially launches. Two founders. One garage office in Paris. Zero pairs sold.
Their mission: Redefine French elegance for the modern generation—where comfort meets sophistication, and quality doesn't require luxury pricing.
March 2021: Partnership with Clara Fortin, podiatrist. She challenges everything they thought they knew about shoe construction.
"You're designing for appearance. Design for the foot first, elegance will follow."
Summer 2021: The prototype graveyard grows. Version after version rejected. Too stiff. Too casual. Too expensive to produce.
2022: The Breakthrough Year
February 2022: After 18 months of refinement and 12 prototype iterations, something extraordinary happens.
At 2am in a small workshop outside Florence, Pierre slips on prototype #47. He walks. Four hours later, pacing cobblestone streets, he realizes: his feet don't hurt.
For the first time in years of wearing loafers, he'd found day-one comfort.
June 2022: The Ruben loafer is born. Named after Pierre's grandfather—a Parisian tailor who believed elegance should move with the body, not against it.
First 100 orders: Sold out in 72 hours. Customers from France, Belgium, Switzerland.
September 2022: The reviews start flooding in:
"Zero break-in. Just pure comfort from day one." — James T., London
"I wore them straight to work and forgot I had new shoes on." — Francesco B., Milan
2023: The Momentum Builds
Milestone: 500 pairs sold (March 2023)
Word spreads. Professionals start recommending Pierre Cabot to colleagues. One consultant orders three pairs for his entire team.
First Pop-Up Store (June 2023, Le Marais, Paris)
The queue wraps around the block. Customers try on Ruben, walk for five minutes, and refuse to take them off. Conversion rate: 73%.
Milestone: 1,000 customers reached (November 2023)
From finance directors standing 12 hours daily to solicitors rushing between courtrooms—Pierre Cabot becomes the secret weapon of professionals who refuse to compromise.
2024: Expansion & Recognition
UK Launch (February 2024)
London. Manchester. Edinburgh. British professionals embrace the French approach to elegance—understated, timeless, effortlessly refined.
Milestone: 1,200+ professionals wearing Pierre Cabot (September 2024)
Second Pop-Up Store (December 2024, Covent Garden, London)
Three days. Hundreds of curious professionals. The most common question: "Why haven't I heard of you before?"
The answer: Because Pierre Cabot grew organically—one satisfied customer, one recommendation, one transformed workday at a time.
2025: The Mission Continues
Today, Pierre Cabot represents something bigger than shoes.
It's proof that:
-
Quality doesn't require £500 price tags
-
Comfort doesn't mean compromising elegance
-
A new brand can challenge century-old conventions
Every pair is still:
-
Backed by 30-day comfort guarantee
The Milestones That Define Us
2021 → Company founded with a radical idea
2022 → 18 months, 12 prototypes, 60+ feet tested → Ruben is born
2023 → First pop-up store, 500 pairs milestone
2024 → 1,200+ professionals, UK expansion
2025 → Redefining what French elegance means for a new generation
What Customers Say About the Journey
"I was customer #47. Four years later, I own three pairs. Still the best investment in my professional wardrobe." — Antoine R., Paris
"Discovered them at the Covent Garden pop-up. Walked in sceptical. Walked out a believer." — Sarah M., London
"My team calls us 'The Comfort Club'—six of us now wear Pierre Cabot daily." — Marc L., Brussels
Our Promise Moving Forward
We'll never:
-
❌ Cut corners on craftsmanship
-
❌ Charge luxury prices for prestige's sake
-
❌ Compromise on day-one comfort
We'll always:
-
✅ Partner with podiatrists and biomechanics experts
-
✅ Test relentlessly before launching
-
✅ Listen to our community of professionals
-
✅ Stand behind every pair with confidence
Join the Movement
1,200+ professionals have already chosen to refuse compromise.
From Paris to London. From boardrooms to weekend bistros. From first-time wearers to loyal advocates.
Pierre Cabot isn't just a shoe brand—it's a philosophy:
Elegance is not inherited. It's engineered.